Many act on their advice—even over doctors’—reshaping how young consumers make decisions about healthcare.
54% of shoppers lose confidence after scam encounters, making prevention a growth lever, not just compliance.
Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.
Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.
The FDA’s latest warning wave reinforces ongoing scrutiny of telehealth and pharma promotions.
71% of moviegoers are more likely to watch a film after seeing social ads, showing how online buzz drives real-world ticket sales.
Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
A restrained Big Arch taste test sparks authenticity backlash and opens the opportunity for competitors to pile on.
X formalizes sponsored content disclosure; native paid partnership labels reduce compliance risk as influencer spending accelerates.
With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.
Chatbots and creators become go-to mental health supports for Gen Z as barriers to traditional care persist.
By merging entertainment, info, and news, it’s compressing user behavior and forcing brands to rethink channel strategy.
Expanding attribution data to likes, comments, saves, and shares shows social’s rising ad clout beyond clicks.
Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”
Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.
On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.