On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio.
Many AI users change appointments, health habits, and medications after engaging with an AI tool. Health brands need content built for AI discovery.
Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.
Doctronic branding itself as an “AI doctor” will trigger tougher regulatory oversight.
Public support for regulations around warning labels and marketing restrictions raises stakes for food brands’ messaging strategies.
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
Marketers must build trust there with clear insurance support, patient assistance programs, and testimonials.
As healthier members opt out of ACA plans, insurers will be left with sicker patients who they’ll need to push toward lower-cost care.
Its next generation GLP-1 achieved breakout weight loss results that extend its lead in the obesity market, but reopen questions about excessive weight loss.
Lawmakers target unbranded pharma campaigns, spotlighting a staple of many drug brand playbooks.
Cost-cutting measures even include rationing meds—pharma firms must pair affordability tools with safety education.
Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.
Providers need to reconcile the tension between nutrition and traditional medicine for patients who view them as competing forces.
Maven Clinic’s agentic AI service meets rising demand by women for more personalized tools and raises the bar for brands in AI-assisted healthcare.
PowerMac and low-sugar Capri Sun aim to refresh iconic brands as better-for-you rivals crowd shelves.
A Massachusetts judge halts recent vaccine recommendation changes, boosting medical professionals' sway with parents and patients—for now.
But most are concerned about AI-related skill loss. Healthcare leaders need guardrails and training so doctors use AI daily without eroding their core skills.
Their ad budgets are shifting from linear TV to digital channels like CTV and social media, but big TV events still garner significant spending.
Structure Therapeutics' pill matches Novo’s and Lilly’s on weight loss, teeing up fiercer competition.
Most consumers give health apps a try, but just 3% stay after 30 days. AI features may be the fix, but only if brands don't overhype their value.