New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.
New shopping formats and Shopify integration aim to turn trusted recommendations into measurable sales.
The jury is still out on whether customers will care.
Claude’s new pilot now clicks and types in apps, yet audit gaps mean brands must govern use tightly.
Three-minute, structured tracks make AI music viable for ads—if brands avoid sameness.
FedEx SameDay Local helps brands match rapid delivery while protecting margin and loyalty.
Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.
Brands treat codes as add-ons, not revenue assets, despite demand for info and consent-based data.
Platform AI improves ad buying, but brands pay more for the same clicks as auction competition heats up.
68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.
Experience-led stores help retail keep pace with ecommerce through 2029.
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
AI-driven title rewrites dilute differentiation and force marketers to rethink reliance on search traffic.
A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.
One in 3 buy now, pay later (BNPL) users who rely on the product for monthly expenses and essentials say they sometimes don't know when their next payment is due, according to a December survey from PYMNTS Intelligence.