The jury is still out on whether customers will care.
Many AI users change appointments, health habits, and medications after engaging with an AI tool. Health brands need content built for AI discovery.
Launch screen takeover and sequencing ads mimic TV roadblocks, trading seamless feed vibes for recall and control.
Expanding Apple’s ad play beyond the App Store risks degrading its low-commercial user experience.
Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.
Doctronic branding itself as an “AI doctor” will trigger tougher regulatory oversight.
This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.
New shopping tools streamline product discovery, but accuracy and adoption hurdles remain.
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.
OpenAI brings ads to all US free users, but manual buys, thin metrics, and $200K tests cloud ROI.
AI-driven title rewrites dilute differentiation and force marketers to rethink reliance on search traffic.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.
AI agents will drive most web traffic by 2027, forcing brands to build for machines without eroding trust.
UCP adds carts and loyalty perks, but it may not be enough to move the needle on AI platform checkouts.
Early users complete three times more purchases as agentic voice chains compare to checkout in one flow.
Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu.
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.