New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.
Comcast unveils Outcomes+ to streamline TV ads; AI-driven targeting and attribution aim to unify streaming and linear buys in one measurable platform.
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.
Banks should do more to support their financial well-being.
On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio.
After two years focused on footwear, New Balance is expanding its Reconsidered resale program into apparel, bringing the model to a broader portion of its business. The move underscores how quickly resale has scaled across retail, as more brands establish formal programs.
Temu’s parent grew revenues 12% in Q4, although price wars, tariffs, and supply chain investments eroded margins.
Higher candy and gas prices push shoppers toward discount retailers.
New shopping formats and Shopify integration aim to turn trusted recommendations into measurable sales.
After mass layoffs, AWS rolls out AI agents to answer tech queries and sync partners, tying automation directly to revenue efficiency.
A 10,000-plus returns network raises the bar as online returns climb.
We’re tracking how these effects are unfolding across industries and how those consequences shift based on companies’ exposure to three key regions: North America, Europe, and the Middle East and Asia.
US financial and insurance companies grew total media ad spending 17.8% in H1 2025, reaching $5.9 billion, according to a January report from MediaRadar.
Competition will heat up in every market it enters.
The jury is still out on whether customers will care.
Claude’s new pilot now clicks and types in apps, yet audit gaps mean brands must govern use tightly.
Once buzzy enough to stall a Tyler Perry studio, Sora fades as OpenAI chases enterprise tools, ending its Disney licensing deal.
Three-minute, structured tracks make AI music viable for ads—if brands avoid sameness.
75% use genAI, yet tangled workflows and data silos still stall real decisions.