Simpler sponsorship tools and wider access help brands tap into engaged, purchase-ready listeners.
47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.
Alphabet’s $3.88 trillion valuation signals a new race—where scale, systems, and control beat shiny devices.
45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.
Despite its scale, ChatGPT isn’t making money—ads are now a must, but integration without disruption is key.
As AI platforms become the first stop, not showing up in answers means not being seen—at all
Roku and iSpot integration marks tighter CTV attribution loop: iSpot’s product aims to lessen intermediaries between ad spending and performance data.
Agentic AI is expanding across ad platforms; CES reveals acceleration in autonomous planning and optimization, even as many marketers hesitate to trust full automation.
PayPal rolled out Transaction Graph Insights & Measurement at CES to gives advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase—and early results suggest meaningful impact.
OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.
48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.
Starbucks is sponsoring the second season of Amazon Prime’s reality competition “Beast Games: Strong vs. Smart” to try to reignite brand buzz.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.
The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.
CTV ad clarity gets a boost: DoubleVerify’s new tool streamlines planning and reporting to fix performance blind spots in streaming. Read online
Messasges are evolving from promo push to frictionless, full-funnel conversion tool.
New APIs let brands blend their own data with supply insights, enabling real-time, customized ad decisioning.