80% of Gen Z video streaming users (ages 18-29) have signed up for a service to watch specific content, then canceled or paused after finishing, according to a January survey from CivicScience.
Email marketing remains a valuable channel for retailers, and incoming AI tools could improve it even more. A new survey by Optimove Insights points to opportunities and challenges for retailers using one of digital marketing’s oldest channels.
The department store’s sales slide and holiday stumbles persist as it leans into value messaging.
Effective IP expansion and local manufacturing drive outsize gains.
With core card functions and customer experience broken, Bilt users feel outrage.
Rising input costs and transit chaos are straining apparel companies’ margins and disrupting shipments.
After multiple false starts, Musk is hoping high APRs and app stickiness gives X a shot at superapp status
Consumers are prioritizing healthy eating, but still leaving room for indulgence.
Intelligent Authorization streamlines acquirers’ processing for a new era of commerce.
Education solutions company Sallie has launched Backpack Media, an education media network that offers marketers access to Gen Z and Gen Alpha students and the families influencing their purchasing decisions across Sallie’s owned properties, the open web, and CTV.
The retailer will close 12 Saks and three Neiman Marcus stores as it targets luxury shoppers.
The company’s copycat strategy is resonating with shoppers, but long-term growth is more uncertain.
Asics bets on race tech: Buying registration platforms aims to lock in runners, the strategy hasn’t paid off in the past.
Gas at $3.48 and weakening jobs numbers threaten fragile demand.
The issuer builds on an industry trend of cuts that reflect economic fragility.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
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