Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

The platform’s ability to turn inspiration into sales is driving outsize growth and pushing rivals to invest in social commerce.

Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.

New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.

YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.

ABC yanks The Bachelorette after a resurfaced domestic violence video, torching promo spend and exposing TV buy fragility.

A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.

Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.

Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.

Marketers must plan media around the full travel journey and tailor their messaging based on where a traveler is at that moment. However, most travel media strategies remain overly concentrated on the early stages of travel.

Our data shows why this move makes sense.

Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.

Platform algorithm changes or volatility is the top barrier to business growth for creators worldwide, cited by 18% of respondents, just 1 point ahead of lack of consistent brand deals (17%), according to a July 2025 survey from CreatorIQ.

Black consumers are reshaping streaming, social, and shopping habits. They overindex on key platforms, embrace ad-supported CTV, and blend digital discovery with in-store buying—pushing brands to balance cultural relevance with performance-driven media.​

As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.

A TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.