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WhatsApp Ad Revenues
Ad Revenues
Users
by Sex
by Generation
Source: EMARKETER Forecast, March 2026 - March 2026
Note: includes Status and other WhatsApp formats; excludes click-to-WhatsApp and other click-to-message ads purchased on Facebook or Instagram; excludes paid messaging and other Business platform fees; paid advertising only; includes advertising that appears on mobile phones, tablets, desktop and laptop computers, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: All numbers are EMARKETER estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders