Ecommerce Conversion Rate (Multiple Countries)

Conversion rate is the ecommerce sales transactions as a percentage of ecommerce traffic over time.

Source
Methodology
Notes
Updated: Q4 2025
Salesforce is a cloud computing and CRM company
Updated: Q4 2025
Salesforce Commerce Cloud publishes periodic updates of aggregate client results, across 1 billion shoppers and 22 billion shopping sessions. Metrics are sliced and diced by retail category and by device type, with quarterly granularity.
Updated: Q4 2025
Data represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary. Free shipping order share is the share of total orders that shipped at no cost to the shopper; average discount rate is the share of an order amount that was reduced due to merchandise or other discounts (doesn't include product markdowns or reductions in shipping costs); social traffic share is the share of visits where the referring source is a social media platform.
Updated: Q4 2025
grid image

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry